Million ways are available in the web to reach people through social platforms, but which one is better – Facebook, LinkedIn, Twitter, Google plus (Google+), or something else? The list may seem to only grow, not to mention the tools and techniques which just multiply, leaving you even more confused! Most will prefer social media channels like Facebook and Twitter, but Google+ is also not less in any way, but slightly different from them. Let’s explore more about Google+ as most of the others are discussed to the extreme.
At the outset Google+ seems to be out of touch compared to Facebook, but it is on a different ground, giving you endless options to promote yourself and your Google plus business page. Far away from casual looks of Facebook or the geeky feel of Twitter, Google+ looks clean and refined giving an air of monstrous possibilities.
Google My Business
When your business information is available where people search for you, it is obvious that you’ll be frequently found and visited. Features such as locating your businesses on Google Map, easy access to your website or Google+ info across devices, reviews and user experience about your business helps you develop brand presence. You do not have to leave your browser to see customer reviews and respond to their queries.
Sharing your and other’s experiences is a way to develop new connections, and it is easier to develop goodwill here. You may also start conversations about interesting things and use hashtags (e.g., #iPhone) to make them viral, connecting with everyone looking for the same topic and keep them coming with more interesting discussions. The Google Ripples feature is discontinued, but you can still find the discussions about the topics on “activity on this post” option, or search for what people are talking about your brand or interests by creating related hashtags and find them.
Adding photos on your Google+ lets people understand your preferences better. You can capture corporate events or office happenings and develop a closer bond with people. It is not surprising that many have done it with great success, enjoying more likes and genuine Google plus followers.
Adding and sharing posts
Also, irrespective of whether it is a photo or video you may include “+1” option at the bottom to let the visitors add your post and share option to help others know. Using “@” to tag people along with their ID to let them know you shared something with them. Tagging option may be another way to connect with key influencers in the Google network and reach out to their followers in case they like your post.
With your email contacts readily available for adding as connections in Google+, you can include more friends, colleagues, and Google plus followers, and also create various circles based on your preference. Creating circles make it even easier to share content based on your preference and suitably target your audience.
In Google+ you can find people sharing similar interests and follow them. If they find your posts interesting they may also start following you giving you more exposure. Follow option is a great way to start developing more relevant connections.
Hangouts on Air
Hangouts on Air enables live video sharing and editing to let your audience connect with you better. There cannot be any other simpler way to attract viral views than this to live telecast your business presentations and trainings or store it for future viewing.
Google+ is way too powerful than its deceiving simple looks. In case the firms explore it further they may be hovering around a potent marketing tool. By little research you can learn more about the tricks of reaching more people. If you develop great connections, active communications, and likings of followers, the effect will be visible even in search engine rankings.